HATTERAS YACHTS LOOKS EAST
The iconic American sportfish builder inks an agreement with European SNO Yachts.
By Capt. Ken Kreisler
Since it appeared on the scene in 1959, and led by its no-nonsense and visionary founder Willis Slane, Hatteras Yachts has continued to be in the forefront of sportfish design and technology.
With such innovations as full hull infusion, its GT Series of sportfish yachts, and a newly designed motoryacht line up, led by the 100 RPH, New Bern, North Carolina-based Hatteras Yachts is an industry leader.
Recently, and with the same determination that continues to drive the iconic builder forward, Hatteras Yachts has launched Hatteras Yachts Europe. This joint venture with SNO Yachts, its dealer for Italy, France and Monte Carlo, will see SNO oversee the distribution of the Hatteras boat range across Europe.
“This partnership will allow us to be the official voice of Hatteras in 32 European countries, providing customer service and an exclusive and direct contact with the American shipyard,” comments Andrea Pirro, president of SNO Yachts. To commemorate the event, the GT63 will be available for the first time Europe and be at both the 2014 Cannes and Genoa boat shows.
“SNO Yachts is an important partner for us and a significant way to show our appreciation will be the degree of independence with which the brand Hatteras Yachts Europe will be promoted,” commented John Ward, president of Hatteras Yachts.
SNO Yachts is based in Olbia, in Sardinia, Italy. Other locations include Porto Cervo, Porto Rotondo, Puntaldia, Roma, La Spezia, Lavagna, Lignano, and Monte Carlo.