Grady-White Boats Is “15 for 15,” Receiving NMMA CSI Award for Top Customer Satisfaction Ranking Fifteen Times in a Row
Here at the Boat & Yacht Report, we have always been fans of Grady-White. And here is just one more reason why this quality boat builder has earned our accolades as well as the loyalty of its owners throughout the years.
The National Marine Manufacturers Association (NMMA) has once again awarded Grady-White Boats the marine industry Customer Satisfaction Index (CSI) award, the trade association’s top recognition for customer satisfaction with new boats. This is the 15th year the association has conducted studies of customer satisfaction among boat and boat engine owners. Grady-White has received this top award in the category of fiberglass outboard boats all 15 years.
The Grady-White Canyon 306 Center Console. Photo Courtesy of Grady-White.
The marine industry CSI Award program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2016, and December 31, 2016. Participating manufacturers must survey all new boat buyers during the designated period, with results compiled by a third party. For this reporting period, the program surveyed more than 122,000 consumers.
Award recipients were acknowledged during the annual marine industry breakfast at the Miami International Boat Show, February 17, 2017. “Fostering a culture of excellence in customer satisfaction not only builds exceptional brand loyalty, but creates an outstanding boating experience, ensuring that today’s boater remains the boater of tomorrow, and promotes industry growth by developing boaters into lifestyle advocates,” notes Robert Newsome, vice president of engineering standards and membership for NMMA. “We congratulate these manufacturers for their commitment to their customers and for creating an incomparable boat ownership experience.”
Grady-White Freedom 225. Photo Courtesy of Grady-White.
Shelley Tubaugh, vice president of marketing for Grady-White Boats, remarked, “Receiving this recognition from the NMMA for each and every year of the award, an incredible 15 times in a row, makes all of us at Grady-White Boats very proud. This affirms that our dedication to paying exceptional attention to every detail leads to our customers’ complete satisfaction and sets us apart. Grady-White Boats and Grady-White dealers believe this award is an acknowledgement of our combined commitment to achieving the very highest levels of customer satisfaction by providing the ultimate boating experience attainable only through owning a Grady-White.”
Grady-White Boats’ Shelley Tubaugh (l), VP of Marketing, and Mark Doggett (r), Executive VP, accept the company’s fifteenth consecutive CSI customer satisfaction award from NMMA President Thom Dammrich. Photo Courtesy of Grady-White.
For more information regarding the NMMA CSI program visit www.nmma.org.
Grady-White Boats was founded in 1959 and builds 26 boat models from 18 to 37 feet at its plant in Greenville, NC. The company has been under continuous private ownership by NMMA Hall of Fame member Eddie Smith and the Smith family since 1968. Grady-White welcomes visitors to the company’s award-winning factory to see first-hand the process the company uses to create the very best family-and-fishing boats, and to meet the dedicated team that builds them.
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